註冊 微博



打印

大家如果對cityu bba marketing information management 有興趣就搵我啦

大家如果對cityu bba marketing information management 有興趣就搵我啦 E-mail 此主題給朋友

[隱藏]
大家如果對cityu bba marketing information management 有興趣就搵我啦,or ask me questions

2010..MIM the fourth one

[ 本帖最後由 wwwtsang 於 2009-12-12 01:35 AM 編輯 ]

TOP HOME

請問呢科收生成績要求 ?

本人無 AL 成績, CE 成績 見不得人

讀緊 HD info. man. 相關既科

CGPA 大約 2.8 左右

應該無咩機會入到 ?



熱門搜尋: english book

TOP HOME

引用:
原帖由 matthewho1985 於 2009-10-23 04:04 AM 發表
請問呢科收生成績要求 ?

本人無 AL 成績, CE 成績 見不得人

讀緊 HD info. man. 相關既科

CGPA 大約 2.8 左右

應該無咩機會入到 ?
咁你本身ce math幾多分? HD info. man.大約 2.8 左右應該有機會入到,本身你又係讀is.,應該著數d,今年收嫁大部分non jupas mim學生都係差唔多3分以上,你可以試下.因為HD係city可以試好多科,只要你有錢就得

[ 本帖最後由 wwwtsang 於 2009-10-24 03:35 PM 編輯 ]




TOP HOME

General Requirements
Either                                       
  • E or above in 2 AL subjects;
Or                                       
  • E or above in 1 AL plus 2 AS subjects (excluding HKALE AS Use of English and Chinese Language & Culture).
    English Language Requirement
                                       
  • E or above in HKALE AS Use of English or equivalent.
Chinese Language Requirement
                                        Any one of the following:
                                       
  • E or above in HKALE AS Chinese Language & Culture;
  • E or above in HKALE Chinese Language & Literature or Chinese Literature;
  • C or above in a language other than Chinese or English in HKCEE or GCSE.
                                                                                                        Mathematics Requirement
                                        Any one of the following:
                                       
  • D or above in HKCEE Additional Maths or Maths;
  • E or above in Applied Maths, Further Maths, Maths and Statistics, Maths


學者﹕互聯網成營銷新途徑 具營銷及資訊系統知識人才吃香
(明報)2009年3月24日 星期二 05:10
         


【明報專訊】Google、Facebook、Yahoo是不少人喜愛的網頁,有學者指出,在金融海嘯下,這類全天候、互動性強的熱門網站,漸成為商家推銷商品的主要途徑,更可以向不同層面消費者作出針對性宣傳。而在這趨勢下,具有市場營銷及資訊系統知識的人才將會更「吃香」。
城市大學市場營銷學系本月以電話訪問253間企業,64%受訪者表示其市場營銷部需要聘請員工,其次是工程部及資訊科技部。82%受訪者會考慮聘請具備市場營銷及資訊系統知識的人才,有45%機構甚至願意多付6%至20%薪金,聘請相關人才。
負責調查的城大市場營銷學系特任講師譚桂常表示,互聯網將會是未來營銷新途徑,例如透過Facebook,可以根據個人習慣、興趣等作針對性的宣傳;在流動電話賣廣告的移動營銷,滲透力亦驚人。
金融海嘯下,傳統媒體如報章、雜誌、電視等廣告收入大幅下跌,譚桂常指出,這反映企業為收緊開支,即使要做宣傳,他們會透過互聯網賣廣告,但長遠而言,新舊媒體是可以並存的。
具雙知識畢業生月薪1.7萬
資訊系統學系副教授謝俊霖舉例說,Crest推出一種新美白牙貼時,先在互聯網做宣傳,同時收集顧客資料,發現顧客多為準新娘及年輕女性,之後便在其他媒體作針對性的宣傳攻勢。
譚桂常表示,受金融海嘯影響,應屆市場營銷學系畢業生難免會受影響。但具備市場營銷及資訊系統知識的人才競爭力始終較大,以往年為例,畢業生平均薪酬約1萬元,但具備雙知識的畢業生月薪平均有1.1萬至1.7萬元。
marketing information managementBBAMIM is HongKong’sfirst multi-disciplinary programme to develop ITMarketing andMarketingIntelligence professionals. This innovativeprogramme aims todevelopstudents with integrated analytic marketingand IT skills to spotkeymarket trends, apply emerging technologiesand exploitpowerfulInternet/mobile marketing channels to enhancemarketinginitiatives. Youwill be equipped with both substantive ITMarketingknowledge andpractical skills. With this unique skill set,our graduatescan seekemployment with leading companies in the GreaterChina regionandworldwide.
                                If you want to do “SMARTERMARKETING”,valued so much by today’s industry leaders, this is theprogramme foryou!ITintegrated programme aims to provide studentswithbroad-basedbusiness and managerial knowledge, specializing inkeymarketing andinformation systems concepts. Students willacquiresubstantiveknowledge to help them to conceptualize, design,implement,and managemarketing campaigns and marketing informationsystems.

On completion of the programme, students should be able toapplyemergingtechnologies and systems to enhance marketinginitiatives. Ourgraduateswill be equipped with analytical andentrepreneurial skillsto spot keymarket trends and fully exploitbusiness opportunities.They will becapable ofapplying emergingtechnologies and systems to enhancemarketinginitiatives.
Upon graduation, students of the BBAMIM programmewill be equippedwithanalytic marketing and IT integration skills withGreater Chinaandglobal focus. Organizations such as Google, Apple andACNielsenincreasingly leverage marketing with IT. This programmehelpsstudentsto become IT marketing professionals for the digitaleconomy.Ourgraduates should be able to function properly in thedigital economy.



實用相關搜尋: 大學 會考 電話 調查 宣傳 廣告 科技 google

TOP HOME

[隱藏]
呢科我有dd 興趣
放左入jupas

我想知收分
大概要咩成績
同埋有無機會實習之類的?







TOP HOME

引用:
原帖由 pkbrian 於 2009-10-26 02:23 PM 發表
呢科我有dd 興趣
放左入jupas

我想知收分
大概要咩成績
同埋有無機會實習之類的?
最低兩個AL C,仲有睇你INTERVIEW
有無機會實習? 唔好講笑啦...緊係有
..有EXCHANGE..有STUDY TOUR,,,有BUSINESS LEADER FORUM..ETC.



實用相關搜尋: 講笑

TOP HOME

Ø
Whatis the result that can get into Dept of MKT?
Admission Scores**Thereare three combinations:


1.2AL

(Exclude UE& CLC)


2.1AL + 2AS

3. 1AL + 1/2AL + 1AS
入學基本要求:
(a)
HKAL 中英文合格
(b)
HKCEE 數學得D GRADE以上成績
Ø
What is the MarketingInformation Management?
Marketing InformationManagement (簡稱MIM)係上年新設的program,MARKETINGIS合辦,學生透過課程學會同時管理及監管MARKETINGCAMPAIGN MARKETING INFORMATION SYSTEM的事項。MIM旨在培育一些網上創業,如發展GOOGLE等行業的人才,主要係識得運用現行科技,分析及迎合現行趨勢如網上創業等,並加以發展或創造新事業。
MIM的口號為「營銷新智慧」,英文為SMARTERMARKETING
MIM的學生可同時享用MARKETINGISDEPARTMENT提供的活動,如奬學金,EXCHANGE,INTERNSHIP
而收生的INTERVIEW就同報左MARKETING同學一齊IN

Ø
MIM畢業後有何出路?
主要係IT公司做marketing and customersrelations 的工作如CRMSpecialist, IT Sales,Manager, and Database Marketing Analyst
仲有Marketing Analyst,主要分析E-marketingchannels
例如eMarketing Executive,BusinessAnalyst (demand forecasting), Channel Marketing Executive,Segment Analyst,Product Analyst and Demand Planning Analyst.

Ø
MIMD?

會同時讀MARKETINGISelective, Marketing
EmergingConsumer BehaviorMarketingIntelligenceCustomerRelationship Management
ISDatabase marketingBuilding DecisionSupport Models for Marketing and FinanceBusinessIntelligence Systems for Marketing
另有MIM的科目如Legal,Ethical and Security Issues in MIMMIMFinal Year
Project (one year, solving real IT marketing problems in a local firm)

Ø
會唔會好TECHNICAL?
唔會,因為MIM唔會太深入研究programmingskill, 相反較注重分析及應用I.T.的能力。






實用相關搜尋: 英文 大學 創業 科技 google 網上 課程 學生

TOP HOME

Ø
今年收幾多人,幾多人爭一個位?
TotalCB 25,MKT 67(包括所有Non-jupas and jupas ), MIM 25
Jupas收生:
CB :19
MIM: 19
Non-Jupas收生:
CB: 6
MIM:6 (但MIM由於新創立,並沒有YEAR2 NON-JU
INTAKE)
* Marketing無一定收生比例,視乎成績而定

Ø
會否考慮self-introduction?

會考慮


Ø
會否考慮Referenceletter?

唔會考慮

Ø
睇唔睇會考成績?

相對來說,重要性較低

Ø
課外活動會晤會加分?

唔會

Ø
中學會考(CE-level) 及
高考(A-level)成績會晤會有影響?

CE 數學要有D或以上, A-level中英文及格
英文好會著數d,因為排完UGC score就排英文

Ø
英文未達標點算?

可以用以下考試代替英文AL唔合格:
HKALE:
英國文學拿E
GCE OL/ GCSE:
英文拿C
TOEFL:
213 (computer-based test); 550(paper-based test); 79(Internet-based test)
IELTS:
6.0

Ø
Math CE 無 D?


C in GCSE/GCEOL or D IN HKCEE Additional Mathematics or Mathematics
or
E in AS Level Applied Mathematics, or Further Mathematics, or Mathematics andStatistics, or Mathematics with Applications, or Pure Mathematics, orStatistics
or
E in AL Applied Mathematics, or Further Mathematics, or Pure Mathematics

Ø
JUPASinterview既形式係點?Group in or individual?


10個人1 GROUP, IN 大約十五分鐘左右。
INTERVIEW會用廣東話。There is one session in pure English.

Ø
interview 多問咩問題?

分三類:
1)幫一間公司做一個MARKETINGPLAN
2) 討論時事
3) 富爭議性既題目,e.g.你媽同你女友一齊跌落海你救邊個先/ current issue討論時事,e.g.討論電視劇,如家好月圓

Ø
點計分?

會以0,1,2,3分評分。




TOP HOME

Ø
會唔會知道成績?

唔會公佈。


Ø
CB同MKT,有咩分別? 讀D 咩?

CB普通話訓練,對中國市場有更詳盡及深入了解 (regional base)
MKT對customer同市場既了解,實戰(functional base)



Ø
MIM同MARKETING同IS有咩分別?

唔係太注重建立SYSTEM,相對注重創造一個新行業(customerintelligence Design )同埋點樣APPLY I.T. 係MARKETING入面。

Ø
Apply 佐MKT可唔可以apply 埋MIM,CB? 有冇影響?

可以,無影響

Ø
分別報MIM,CB 同MKT的applicant係唔係分開in ?

會一齊IN。
Ø
Whatare the special features of Department of MIM?

ConsultancyProject

Students will present theirmarketing plans to top executives of large corporate.
They can gain practical experience and at the same time buildup their resume.


Pastcompanies partners:

(eBay, California Red, Wellcome, CASH Group, IBM, AT&T, FORTRESS, Delifrance, Ming Pao, the Dairy Farm Group, Lee Kum Kee, Sino Estates, Coke Cola, Circle K, Bank of communications,7-eleven)
China business students will alsoconduct projects for a company in China in their final year.

Past companiespartners:
(Shenzhen Xiaomeisha Sea World, Shenzhen SplendidChina, Development Co. Ltd,Shenzhen Helu Rotary Sushi Co. Ltd.)

Ø
Howis the opportunity to go for exchange in Department of MIM?

Last year about 80+outstanding students go to renowned universities for one-semester study.
Sponsorship and scholarship from the Department andCollege of Business will be provided respectively.



熱門搜尋: 家居 設計 二手 辦公室 傢俬 furniture light bulb 門鎖

TOP HOME

[隱藏]
2008-09 Partner universities




  Audencia  Nantes School of Management
  
  Bocconi  University
  
  Brock  University
  
  Central  Queensland University
  
  Clarkson  University
  
  Copenhagen  Business School
  
  Eotvos  Lorand University
  
  Erasmus  University Rotterdam
  
  Fu  Jen Catholic University
  
  Fudan  University
  
  Groupe  ESC Rennes
  
  ICN  School of Management
  
  Institut  Supérieur du Commerce Paris
  
  Jönköping  University
  
  National  University of Singapore
  
  Oregon  State University
  
  Saint  Louis University
  
  San  Francisco State University
  
  San  Jose State University
  
  Singapore  Management University
  
  Syracuse  University
  
  Temple  University, United States
  
  Toulouse  Business School
  
  Tsinghua  University
  
  University  of East Anglia
  
  University  of Groningen, Netherlands
  
  University  of Manitoba, Canada
  
  University  of Mannheim
  
  University  of North Carolina at Asheville
         
  University  of Ottawa
  
  University  of Regensbury
  
  University  of Stirling
  
  University  of Surrey
  
  University  of Wales, Bangor
  
  University  of Western Sydney
  
  University  Paris 1 Pantheon Sorbonne
  
  Warsaw  School of Economics, Poland
  
  York  University



熱門搜尋: 回收 tax 私家 偵探 社 講座

TOP HOME

Ø
Whatkinds of activities can I join in Department of MIM?
l
Study Tours
Singapore and Shanghai in winter break,and Beijing in summer for CB students. More will be added in the future

l
Strategic MarketingCommittee (SMC)
SMC is a marketing team topromote our Marketing Department to the public by organizing business forumsand school visits with a positive image.

l
Business Leaders Forum
Marketing Department regularlyinvites some CEOs or senior managers from well-known companies to deliver aspeech and share their successful stories.
n
After the forum, students can have dinner withthose business leaders and have a direct conversation with them. By thischance, student can ask and learn more from them.

l
Winter CareerDevelopment Camp
To provide an opportunity forundergraduates to obtain guidance and directions in preparing for their finalyear study and career planning

l
Summer PersonalDevelopment Camp
To improve and enhance students' selfconfidence and team working skills

l
War Game
Students can build up team spiritand strategically thinking through playing with group mates.

l
Student MentoringProgram
To support our freshmen to learnthe meaning of university education and adapt to the university learningenvironment. This program isorganized by the students themselves.



Ø
Howmany Awards are provided by our department?

1. Top EntranceScholarship
$ 150,000 for threeyears and free activities on the top of A+++ (2A in HKALE).

2. Undergraduate EntranceScholarships
HK$45,000 per annum, for 25 students achieved either UGC admission score at16 or above.
**This is for thosecannot credit in Eng or Chi, that they cannot get the A+++.

3. Active Learner Award
Total 20 awards for year 1 and 3 students, rangingfrom $500 to $2000.

4. Best China StudyProject Award
HK$5,000 per annum

5. Best Putonghua Award
HK$2,500per annum.

6. CommunityServices Awards
HK$2,500 per annum for an activeparticipant/leader in the community services and have demonstrated excellentperformance since the student join the department

7. Exchange Program Awards
HK$3,000 for each participant in the university’sexchange program.

8. IELTS Awards
HK$2,500 for 3 students who obtained the highestmarks with minimum score of 7.5 or above in the IELTS examination in thenearest 12 months.

9. Whole Person Development Awards
HK$2,500 per annum for 3 participants of some major student activitiesorganized in the campus e.g. Achievers Training, Ambassador Program, CulturalSynergy Program, New Horizon, Star Project and Student Learning Initiatives.
** One of them will giveto sports team member



實用相關搜尋: MBA

TOP HOME

Young Scholars Programme

§
In Year 1 winter break, study tour to Japan (7to 10 days).
§
In Year 1 summer break, study tour to Europe (7days in Paris or London, 3 to 4 weeks in U.K. such as Cambridge forEnglish immersion) and a shorter internship/volunteer work possibly attached tothe immersion programme.
§
In Year 2 Semester A or B, studentexchange to the U.S. or other places of the students’ choice.
§
In Year 2, summer internship in Hong Kong orelsewhere.
§
In Year 3, special career training andworkshops for job placement and further studies.
§
In Year 3, invited to join BGS internationalhonor society.
§
Seminars/high table dinnerlectures/outings/field trips designed specially for YSP throughout the 3 years.
§
Special mentoring scheme supported by academicsand professionals.


For local students admitted through JUPAS

§
Attaining at least Grade C in AS-level Use ofEnglish;
§
Attaining an admission score of 16 or above intwo A-level subjects (e.g. 2B in AL) or 1 A-level plus 2 AS-level subjects.







TOP HOME

推...................................



TOP HOME

TOP HOME

[隱藏]
NON-JUPAS 幾時apply?我IVE HD讀acctounting and information system
IVE冇計GPA....咁大約幾分先入到??

TOP HOME

伸延閱讀
 37 123
 提示:支持鍵盤翻頁 ←左 右→ 發新話題發佈投票

重要聲明:本討論區是以即時上載留言的方式運作,Uwants.com討論區對所有留言的真實性、完整性及立場等,不負任何法律責任。而一切留言之言論只代表留言者個人意見,並非本網站之立場,讀者及用戶不應信賴內容,並應自行判斷內容之真實性。於有關情形下,讀者及用戶應尋求專業意見(如涉及醫療、法律或投資等問題)。 由於本討論區受到「即時上載留言」運作方式所規限,故不能完全監察所有留言,若讀者及用戶發現有留言出現問題,請聯絡我們。Uwants.com討論區有權刪除任何留言及拒絕任何人士上載留言 (刪除前或不會作事先警告及通知 ),同時亦有不刪除留言的權利,如有任何爭議,管理員擁有最終的詮釋權。用戶切勿撰寫粗言穢語、誹謗、渲染色情暴力或人身攻擊的言論,敬請自律。本網站保留一切法律權利。


Copyright © 2003- Uwants.com All Right Reserved.
版權所有,不得轉載。

10.0.0.17